What is the most popular social media platform as of 2024?

According to the latest available data, Facebook is the world's most popular and widely used social media platform. With 3.06 billion monthly active users, that means 37 percent of the world's population uses Facebook at least once per month.

What is the most popular social media platform in Canada?

Facebook is Canada's most popular social media platform, with over 21 million users. It's an incredible platform for businesses to connect with potential clients, share updates about their business, and create targeted ad campaigns.

What is the fastest growing social media platform?

Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter .

What is the big media in Canada?

CTV, CTV Two, Global, City – the major English-language Canadian commercial networks; CBC Television and Ici Radio-Canada Télé – the English- and French-language CBC networks; a provincial educational broadcast undertaking (e.g. TVO in Ontario), if available (not all provinces have one);

What platforms do millennials use the most?

Social platform preference According to data published by Digital Media Ninja, Facebook remains the social platform used at least once per week by the highest percentage of millennials (87%), followed by Instagram (71%), Snapchat (52%) and Twitter (42%) . If playback doesn't begin shortly, try restarting your device.

What's next after Instagram?

1. TikTok Will Become Huge . While Instagram is still a firm favorite, TikTok is moving up in the ranks. Plus, considering that short-form video content will become more popular, TikTok is the ideal platform to use in 2022.

What is the most popular social media for Millennials?

Social platform preference According to data published by Digital Media Ninja, Facebook remains the social platform used at least once per week by the highest percentage of millennials (87%), followed by Instagram (71%), Snapchat (52%) and Twitter (42%). An error occurred.

10 Most Popular Social Media Platforms in 2024 [Apr 2024 Update]

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10 Most Popular Social Media Platforms in 2024 [Apr 2024 Update] - Shopify Canada (1)

10 Most Popular Social Media Platforms in 2024 [Apr 2024 Update] - Shopify Canada (2)

10 Most Popular Social Media Platforms in 2024 [Apr 2024 Update] - Shopify Canada (3)

blog|Social Media Optimization

The three most popular social media platforms in the world have more than 7.5 billion users in total. Here are the most popular social media platforms in 2024.

by Greg Bernhardt

Apr 25, 2024

10 Most Popular Social Media Platforms in 2024 [Apr 2024 Update] - Shopify Canada (4)

Before launching your social media marketing strategy for your ecommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, you should start your marketing efforts by focusing on the platforms where you can find most of your target audience. To do that, you need to find out which social media platform has the largest user base.

Social media rankings: key takeaways

As of April 2024, Facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide.
Four of the 10 most popular social media platforms are owned by Meta. These are Facebook, Instagram, WhatsApp, and Facebook Messenger.

Most popular social media platforms: ranked by number of active users

Social media platform	No. of global users (as of April 2024)
1. Facebook	3,065 million
2. YouTube	2,504 million
3. Instagram	2,000 million
4. WhatsApp	2,000 million
5. TikTok	1,582 million
6. WeChat	1,343 million
7. Facebook Messenger	1,010 million
8. Telegram	900 million
9. Snapchat	800 million
10. Douyin	755 million

Which social media platform has the largest user base in 2024?

The latest statistics show that Facebook continues to reign strong as the king of social media, with 3.07 billion active users in 2024. That means that nearly three out of every five of the estimated 5.17 billion social media users across the world are active users of Facebook.

Facebook’s statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but it also ranks among apps that consumers spend the most amount of time on. Global Android users spend 19 hours and 27 minutes per month on the Facebook app.

Second on the list of the most popular social media platforms in 2024 is YouTube, with just over 2.5 billion active users—81.7% of the number of Facebook users.

Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. But also consider these YouTube statistics: one billion hours of video on YouTube are watched daily and one-quarter of people say they discover new products through YouTube ads.

The third- and fourth-most popular social media platforms are WhatsApp and Instagram, with two billion active users each. Incidentally, both are owned by the same parent company as Facebook: Meta (previously Facebook).

Further down the list are TikTok and WeChat, China’s version of WhatsApp, with 1.58 billion and 1.34 billion global users, respectively. These six social networks are the only ones boasting over a billion active users worldwide.

WeChat is followed by Facebook Messenger, another Meta-owned entity, with 1.01 billion users worldwide. This social media ranking paints a clear picture of Meta’s dominance. Of the seven most popular social media platforms, more than half are its entities—namely Facebook, WhatsApp, Instagram, and Facebook Messenger.

Telegram, one of the most popular messaging apps worldwide, ranks next, with 900 million users worldwide. Snapchat and Douyin, the version of TikTok available in China, round out the rankings of the most popular social media platforms, with 800 million and 755 million active users, respectively.

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Popular Social Media Platforms FAQ

What are the social media trends for 2024?

Augmented Reality: Augmented reality (AR) will continue to be a major trend in 2024, with more businesses and organizations utilizing AR to engage with their customers on social media.
Video Content: Video content will remain a key trend in 2024, with more businesses creating interactive and engaging videos for their social media accounts.
Chatbots: Chatbots will become more popular, with more businesses and organizations using chatbots to answer customer questions and provide support.
Social Shopping: Social shopping will also become increasingly popular, as businesses use social media to showcase their products and services and allow customers to purchase directly from their social media accounts.
Influencer Marketing: Influencer marketing will continue to be a powerful tool for businesses in 2024, as they leverage the reach and authority of influencers to promote their products and services.
Social Advertising: Social media advertising will continue to be an important part of any social media strategy in 2024, as businesses target specific audiences with ads tailored to their interests.

Which social media platform is best for marketing 2024?

That depends on the type of marketing you are looking to do and who your target audience is. Generally, the most popular social media platforms for marketing in 2024 are expected to be Facebook, Instagram, X (Twitter), and YouTube.

What is the next big social media site?

It is hard to predict what the next big social media site will be, as the popularity of different sites can change quickly and unexpectedly. However, there are a few potential contenders that are gaining traction, including TikTok, Vero, and MeWe.

What is the most active social media platform 2024?

It is impossible to predict which social media platform will be the most active in 2024. However, some of the most popular social media platforms in 2023 were Facebook, Instagram, Twitter, YouTube, and TikTok, and it is likely that these platforms will remain popular in 2024.

by Greg Bernhardt