As of 2023, Amazon is the biggest e-commerce site in the entire world. Billions of people from numerous countries flock to Amazon every day for multiple purposes, including everyday shopping needs, groceries, streaming video, pharmacy prescriptions, and more.
However, the number of users and individual user habits can vary greatly from country to country. Here’s a closer look at how Amazon user stats and specifics vary around the world.
Countries with the Most Amazon Users as of 2023
As of 2023, Amazon is considered a staple in many households around the world. The following countries have the highest number of active users.
The United States is Amazon’s country of origin and has approximately 1,860 billion active users annually, accounting for over 68 of Amazon’s total traffic.
India is the country with the second-highest number of Amazon users – about 133.6 billion. That puts it way behind the United States as far as the total number of users but still accounts for 4.9 percent of Amazon’s traffic.
Canada comes in third with 47.2 billion users and 1.7 percent of Amazon’s traffic.
The United Kingdom has 43.7 billion Amazon users and accounts for about 1.6 percent of Amazon traffic.
Germany comes in fifth, with 42.5 billion users and 1.6 percent of Amazon’s traffic.
Together, India and the United States make up over 73 percent of Amazon’s total number of active users each year.
Differences in User Base from Country to Country
Although Amazon is definitely a worldwide phenomenon, typical users aren’t necessarily the same from country to country. Here are a few factors that can contribute to user base differences between countries.
Average Economic Status
The reasons customers flock to Amazon for their various needs can vary a lot according to income level and economic status. In richer nations, such as the United States, people tend to shop more often, buy a wider variety of items, and spend more per transaction. However, developing nations may be more likely to go there in search of affordable everyday options.
Age
The average age of Amazon users frequently differs quite a bit from country to country, as well. For example, Indian users are younger on average, while frequent Amazon users in the United States are more likely to be middle-aged or older.
Cultural Differences
A country’s culture will naturally affect trends like the number of Amazon users and the frequency of their shopping transactions, as well. Preferred types of items can also vary from one country to the next.
For example, culture-based products are hot picks in India and China, while grocery shopping is more common in convenience-loving countries like the United States.
FAQs
Is Amazon available in other countries? Amazon International Shipping is available in 131 countries throughout the world.
In which country has the most Amazon users? ›
The country with the most Amazon users is the United States. Amazon is the most popular e-commerce site in the U.S., totaling 2.2 billion monthly visits in April 2023.
How many sellers are on Amazon in 2024? ›
With over 310 million active users, Amazon is one of the most convenient and leading ecommerce platforms in 2024. The large active customer base has attracted over 9.7 million sellers to the Amazon sellers platform, and more than 2 million of them are actively selling on Amazon in 2024.
Which country purchases more from Amazon? ›
The United States is the country with the lead in the market and holds approximately 68 percent of Amazon sales by country internationally.
How many countries does Amazon have customers in? ›
We partner with sellers to provide them with an amazing shopping experience. In 2022, Amazon was ranked the most trusted brand by US consumers. Amazon ships to customers in more than 100 countries and regions.
How much of the Amazon is in each country? ›
Nine countries share the Amazon basin—most of the rainforest, 58.4%, is contained within the borders of Brazil. The other eight countries are Peru with 12.8%, Bolivia with 7.7%, Colombia with 7.1%, Venezuela with 6.1%, Guyana with 3.1%, Suriname with 2.5%, French Guiana with 1.4% and Ecuador with 1%.
Which country uses Amazon the least? ›
To track the e-commerce trend, Smartlook pulled data from GlobalWebIndex to see the countries where Amazon is not the most popular platform used.
- Argentina.
- Poland.
- China.
- Australia.
- Singapore.
- Portugal.
- Russia.
- South Africa.
Seller rank is based on the number of positive reviews received during the last 30 days. Most sellers in the list are based in United States, with 81 out of the 100 sellers. China is next with 15 sellers, followed by Hong Kong with 2, and Germany with 1 sellers.
Where are most of Amazon's customers? ›
Download Table Data
| Country | Amazon Monthly Traffic (billions) | % of Global Traffic |
|---|
| United States | 1,860 | 68.3% |
| India | 134 | 4.9% |
| Canada | 47 | 1.7% |
| United Kingdom | 44 | 1.6% |
1 more row24% of SMB (small- and medium-sized businesses) Amazon sellers have reached lifetime sales of over $100,000: Under $25,000: 47% $25,001-50,000: 10% $50,001-100,000: 6%
Amazon has a market cap or net worth of $1.91 trillion as of June 6, 2024. Its market cap has increased by 52.66% in one year.
How much profit does Amazon make a day? ›
How Much Does Amazon Earn Daily? While the daily earnings may vary, reports suggest that Amazon rakes in approximately $1.29 billion daily. Breaking it down, this amounts to: $53-54 million per hour.
What countries does Amazon not sell to? ›
What countries does Amazon NOT ship products to
- North Korea.
- Cuba.
- Iran.
- Irak.
- Syria.
- North Sudan.
- South Sudan.
The e-commerce giant still has another $600 billion to go to catch up with Apple's market cap, but its huge value still makes it richer than developed economies such as Mexico, Netherlands and Switzerland.
Where does Amazon make the most money from? ›
Amazon also operates some physical stores (including Whole Foods) and makes an increasing amount of money from advertising. However, the company's online stores and third-party seller services, which fall squarely into the e-commerce category, rake in the lion's share of the company's total sales.
Which countries is Amazon expanding to? ›
According to Amazon documents obtained by Eugene Kim of Insider in 2021, Amazon planned to launch in Colombia in February 2023 and Chile in April 2023 as part of codename Project Santos. South Africa, codenamed Project Fela, was expected in February 2023, and Nigeria was set for April 2023.
How many countries Amazon Prime is present? ›
Prime Video is available in over 200 countries and territories with an eligible Prime Video subscription or Amazon Prime membership.
What countries is Amazon business in? ›
Amazon Business is available in the United States, Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, Japan, and India.
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