Largest online retailers in the U.S. 2023 | Statista (2024)

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Largest online retailers in the U.S. 2023 | Statista (2024)

FAQs

Largest online retailers in the U.S. 2023 | Statista? ›

FAQ: Top Online Stores in the United States

The most popular online store in America is Amazon.com. It leads the U.S. online retail sector with impressive sales figures and a significant share of the market. In 2023, Amazon.com reported sales of US$135 billion, showcasing its dominance in the eCommerce space.

Who is the largest online retailer in the US? ›

FAQ: Top Online Stores in the United States

The most popular online store in America is Amazon.com. It leads the U.S. online retail sector with impressive sales figures and a significant share of the market. In 2023, Amazon.com reported sales of US$135 billion, showcasing its dominance in the eCommerce space.

Who is the world's largest retailer in 2023? ›

With 2023 worldwide revenues of $611 billion, Walmart is still the largest retailer in the world, though Amazon is moving up quickly.

What are the 2 biggest online retailers? ›

Amazon, Walmart, and eBay earned the top spots as the biggest retailers in the US by ecommerce sales. Do you work in the Ecommerce and Retail industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.

What is the most popular online shopping site in the USA? ›

1. Amazon. Amazon, founded in 1994 by Jeff Bezos, began as an online bookstore but rapidly evolved into the world's largest online retailer.

Who is the #1 online retailer? ›

Amazon has long dominated the e-commerce market as the world's favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales.

What is the #1 online store? ›

Online Shopping - What is the #1 online shopping site? A retail behemoth with a market valuation of 1,081 billion USD, Amazon dominates the global market in terms of traffic.

Who are the top 5 retailers? ›

Ranked: The Top 20 Global Retailers
RankingRetailerShare of Domestic Retail Revenue
1Walmart84.7%
2Amazon.com70.4%
3Costco75.0%
4Schwarz Group32.0%
16 more rows
Jun 19, 2024

What is the most successful online retailer in the world? ›

Amazon is the largest* online retailer in the world with $412.1 billion in annual web sales up 10.5% from 2022. In 2023, Amazon grew its ecommerce business by $45.9 billion.

What is the fastest growing retailer in the US? ›

Here are the top 10 fastest-growing brands, based on Yelp's research:
  1. Cava. CAVA, at the New York Stock Exchange during its initial public offering, June 14, 2023. ...
  2. Scooter's Coffee. ...
  3. LongHorn Steakhouse. ...
  4. The Habit Burger Grill. ...
  5. Wawa. ...
  6. Popeyes Louisiana Kitchen. ...
  7. Freddy's Frozen Custard & Steakburgers. ...
  8. Rally House.
Apr 10, 2024

Who is Amazon's biggest competitor? ›

It's a great way for small businesses to increase their reach and tap into new customer segments. Who are Amazon's biggest competitors? Amazon's biggest direct competitors include Walmart, eBay, the Alibaba Group, Target, as well as more localized eCommerce marketplaces (such as Otto or Rakuten).

Who holds the biggest online purchase? ›

The owner of the Dallas Mavericks, billionaire, and Shark Tank Investor Mark Cuban, holds a Guinness World Record for the biggest-ever online purchase. Cuban bought a $40 million Gulfstream V private jet through an online transaction in 1999. Mark Cuban is known for his investment deals from the ABC Shark Tank series.

Who is the largest online shopping provider? ›

Amazon is the Internet company with the highest revenue, at $469.82 billion in 2021.

Where do most Americans shop online? ›

General Online Shopping Statistics
WebsitesMonthly Traffic
amazon.com3,161.64 million
ebay.com589.1 million
walmart.com581.22 million
aliexpress.com486.47 million
5 more rows
Jul 13, 2024

What is the most trusted online retailer? ›

Amazon still tops the list of online multi-market retailers consumers are happy with, but with a score of 83.

What online stores sell the most? ›

Most Popular Online Retailers
DomainU.S. Monthly Search Visits (in millions)FY 2022 U.S.-only Revenue (in billions)
amazon.com410.8352.8
apple.com108.7138.6
walmart.com78.3420.6
microsoft.com73.3106.7
8 more rows
Mar 15, 2024

What is the largest online retail market? ›

China. China is the biggest and top eCommerce market in the world, with annual online sales of $672 billion. Over the last decade, China's retail sales have expanded rapidly and retained an above-average year-over-year growth rate of 27.3% worldwide —hence why eCommerce ranking is as high as it is.

Who is the largest retailer in the US? ›

Walmart is also the largest retailer in the United States, with $534.0 billion in domestic retail sales across 5,321 locations. Together, the Top 10 global retailers represent a 2023 total revenue of $2.01 trillion. In 2023, the retail revenue produced by the Top 10 U.S. retailers increased by 3.31%.

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